First shown in Billy's Spring 2002 runway show, the Pensacola was revised in 2008 with a Standard fit and updated details. They use subtlety to make the shirt their own like a woven undercollar, signature twill tape under placket, ribbon stitch detailing at the pocket, and hidden branding touches inside the vents. It's made in organic Pima cotton offered in a wide variety of colors and remains a year-round foundational piece in the collection.
104-577C/DENIM BLUE